Our Services: SEO, GEO and Online Marketing from Berlin
Since 2003, we have been helping businesses become visible and grow in the digital space. What has changed over the years: the tools, the algorithms and the way people search. What has stayed the same: our commitment to only recommending what actually works. No agency buzzwords, no bloated packages. Just well-thought-out strategies, clean execution and results that can be measured.
The DLx-Media service portfolio covers more than classical online marketing today. We combine proven SEO disciplines with the new requirements of generative AI systems. What that means and why it matters for your business, we explain right here.
Search and AI Visibility
Search Engine Optimisation (SEO)
SEO is and remains the foundation of every successful digital strategy. We work on all three pillars: technical SEO (crawlability, indexation, Core Web Vitals, structured data), on-page optimisation (content, internal linking, search intent) and off-page optimisation (backlinks, authority, brand presence). The difference from many other agencies: we do not treat SEO as an isolated measure, but as the foundation on which all other channels are built. A properly optimised website works for you around the clock, without every click costing money.
GEO: Generative Engine Optimisation
Over 60 percent of all Google searches today end without a single click on a website. AI systems such as ChatGPT, Perplexity, Gemini and Google AI Overviews answer questions directly, deciding for themselves which sources they cite. Generative Engine Optimisation is the discipline that ensures your business is among those sources. We analyse how well your content is currently understood by these systems and systematically build the signals that LLMs use as quality criteria: factual depth, clear statements, verifiable expertise and structured answer formats. GEO is not SEO 2.0, but a discipline in its own right that consistently complements SEO.
AEO: Answer Engine Optimisation
Featured Snippets, People Also Ask, Voice Search, AI answers: all these formats have one thing in common. They show the answer before the user even clicks on a page. Answer Engine Optimisation targets exactly these positions. Appearing here wins visibility and trust, even without a direct click. The levers for this are precise questions within the content, short and factual answer paragraphs, clear lists and clean schema markup. AEO is the intersection of SEO and GEO and one of the most effective ways to establish your brand as the first answer.
Search Engine Advertising (SEA)
Google Ads, Microsoft Ads and Performance Max, consistently focused on ROI. Paid search makes sense when organic rankings still need time, when competitors occupy the top positions, or when an offer is seasonal or time-critical. We plan campaigns that are not optimised for click numbers, but for what truly matters: enquiries, leads and revenue. No budget is wasted, every measure is transparent and documented at all times.
AI Integration and LLM Workflows
Artificial intelligence is changing not only search, but also the way marketing teams work. We implement custom AI assistants, content automation and RAG systems (Retrieval-Augmented Generation) directly into your existing processes. The goal is not to replace people, but to accelerate routine tasks, increase consistency and free up capacity for work that genuinely requires human judgement. We only recommend what we successfully use ourselves in our own projects.
Backlinks and Authority Building
Backlinks remain one of the strongest ranking factors. But qualitative link building is laborious, time-intensive and requires real relationships. We build authority that works sustainably and does not become a problem at the next Google update. This includes not only actively acquiring new links, but also risk management: identifying and disavowing toxic links that could be harming your profile.
Local SEO and Google Business Profile
For businesses with a local focus, local visibility is often more important than national rankings. We optimise your Google Business Profile, improve your presence in Google Maps and create location pages that specifically capture local search queries. Particularly for service providers operating in a specific region, Local SEO is one of the most direct paths to more enquiries.
SEO Monitoring and Rank Tracking
What you cannot measure, you cannot manage. We set up a complete monitoring framework: keyword tracking, visibility development, competitor comparisons and monthly reports you can actually understand. No spreadsheet mazes, but clear assessments of what is moving, why it is moving and what needs to happen next.
Content and Conversion
SEO and GEO Content
High-quality content is the centrepiece of every SEO strategy. But what worked three years ago is often no longer enough today. We work with an entity-first approach: content that clearly references defined topics, brands, concepts and people, and is therefore understood equally well by search engines and AI systems. The goal is topical authority, meaning the perception of your brand as a genuine expert source in your field. Texts that not only rank, but are cited by ChatGPT and Perplexity as a source.
A/B Testing and Conversion Rate Optimisation (CRO)
Getting more traffic is one task. Making better use of the traffic you already have is often the more profitable one. We systematically test what actually works on your pages: headlines, calls to action, page structure, forms, trust signals. No gut decisions, but data-driven hypotheses and demonstrably better conversion rates. A page that converts four percent of visitors into enquiries instead of two has the same effect as doubling your traffic, but at a fraction of the cost.
TF-IDF and Semantic Content Optimisation
Many businesses already have good content on their website that simply is not reaching its full potential. We analyse existing texts for term weighting, search intent, semantic entities and thematic coverage. What Google and AI systems rate as incomplete or too superficial is targeted for improvement. Often it is existing pages where focused optimisation delivers the fastest results.
GEO Citability Analysis
How often, in what context and with what tone is your business mentioned today by ChatGPT, Perplexity or Google AI Overviews? Most businesses do not know. We carry out a structured analysis that makes exactly this visible and derive concrete measures to systematically improve citability. A field that is already decisive for many industries in 2026 and will become significantly more important in the years ahead.
Content Gap Analysis
Which questions from your target audience remain unanswered on your website? Which keywords does your competition cover while you do not even appear on page two? Which topics are missing along the customer journey? A content gap analysis answers exactly these questions and delivers a prioritised list of content that should be created or expanded next. No guesswork, but data-based decisions.
Conversion-Oriented Landing Pages
A landing page that ranks well but generates no enquiries is half-finished. We develop pages that can do both: be found in search and convert visitors into customers. To achieve this, we align structure, copy, trust elements, calls to action and offer logic with one another. The result is pages where SEO and conversion do not work against each other, but mutually reinforce each other.
Snippet and SERP Optimisation
The click is often decided in the results list, long before anyone sees your page. A better title, a more precise meta description or an FAQ structure that appears directly in the search results can noticeably increase click-through rates without rankings changing at all. We optimise specifically what is visible in Google and extract more from existing positions.
E-E-A-T and Trust Signals
Experience, Expertise, Authoritativeness, Trustworthiness: these four factors determine whether Google and AI systems classify your content as worth citing. For many industries, they are already more important than individual keywords. We systematically develop author profiles, references, sources, case studies and review structures, and ensure that your expertise becomes externally visible, not just internally known.
External Data Protection Officer
Data protection is not a tedious obligation, but a genuine trust signal. We provide businesses with an external data protection officer who not only meets the formal requirements of the GDPR, but also thinks pragmatically and with a business mindset. No legal jargon, but clear assessments that help you act in compliance with the law without unnecessarily complicating operations.
What Working Together Looks Like
Every project begins with an honest assessment. No initial consultation disguised as a sales pitch, but a genuine analysis of your current situation: where do you stand in classical search, how present is your brand in AI systems and where does the greatest potential lie. On this basis, we develop a prioritised roadmap with concrete measures, realistic timelines and clear KPIs.
Implementation happens hand in hand with your team or as a full-service engagement, depending on what fits your structure. Monthly reports keep you informed without drowning you in data. And because SEO and GEO are not a one-off project but continuous work, we remain available on an ongoing basis and adapt the strategy whenever something changes.
If you would like to know what is specifically possible for your business: get in touch. Thirty minutes are usually enough to get a good picture.